The brief
For World Heart Day, Fortis Hospitals Bengaluru wanted Raghu Dixit's heart-health song, Don't Miss a Beat, turned into a film people would watch to the end and share. It had to teach the warning signs of a heart attack and the golden hour without feeling like a lecture.
How we did it
We made it as an AI film around one family. A cricket-mad father ignores the signs, his wife makes the call, and the ambulance races to the cath lab. Short lines on screen carry the message: don't ignore the warnings, recognise the symptoms, the first 60 minutes count. A map of Fortis hospitals across the city shows that help is close. Raghu led the concept and the song; we directed and produced the film.