The brief
More Than a Dashboard is our spec concept film for Blinkit: a story about what quick commerce looks like when you stop looking at the screen and start looking at the people behind it.
How we did it
We explored the human side of quick commerce, the drivers, the dashboards and everything in between, following one order from the store team to the rider and the customer at her door. We took it from prompt to film with AI, directed shot by shot. It ends on one line: to you it is an order, to us it is a relationship.